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Frito Lay-Doritos A La Turca Launch– Cem Yılmaz Commercials Campaign |
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The cooperation between the Turkish style corn chips Doritos A La Turca and Cem Yılmaz was announced with a press meeting which was held in Esma Sultan Residence on 15th January 2004 Thursday. Cem Yılmaz, cast and Frito Lay officials attended the meeting. The new TV commercials to be broadcasted on 21st January and the backstage scenes were displayed at this meeting. The meeting hall resembled a typical Turkish local café with the playing cards and domino pieces on the tables which were covered with green broadcloth and tea was served in the traditional Turkish tea glasses. More than 200 press members attended the meeting and they felt like they were players in the commercial of Doritos A La Turca.
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